The Coastal Grandmother Starter Pack | My Amazon Fashion Edit

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The Coastal Grandmother term went viral on social media after it was coined by Lexy Nicoleta on TikTok - it’s a trend inspired by Nancy Meyers’ movies, particularly Something’s Gotta Give and Diane Keaton’s holiday outfits in the movie. Think of it as what you would wear if you had a holiday house on the coast - linen, floaty, easy dresses, and the best knitwear layers.

I’ve curated an affordable 10 piece capsule wardrobe from Amazon Fashion to get you started on incorporating this trend into your wardrobe and lifestyle. The beauty of this trend is that most of these pieces go with everything else in your wardrobe and it’s really such a classic neutral pallets that you don’t have to live by the beach to adopt the easy breezy aesthetic. And if you want to inject a bit of the coastal aesthetic in your life at home, there’s an edit of 24 pieces to help you get started.

In this Amazon Fashion Edit:

THE COASTAL GRANDMOTHER CAPSULE WARDROBE | 10 Pieces To Mix And Match From Amazon Fashion

Live your best Nancy Meyers main character lifestyle with this 10 piece capsule wardrobe from Amazon Fashion.

THE COASTAL GRANDMOTHER INTERIORS EDIT | Get The Lifestyle With 24 Pieces I Curated From Amazon

Go a bit further and incorporate the aesthetic in your home and garden or hire a beach hut and live your best coastal life with a picnic on the beach.

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coastal grandma capsule wardrobe

THE COASTAL GRANDMOTHER CAPSULE WARDROBE | 10 Pieces To Mix And Match From Amazon Fashion

Live your best Nancy Meyers main character lifestyle with this 10 piece capsule wardrobe from Amazon Fashion.

  1. The Floaty Dress

A pick up and chuck on summer dress, this is the epitome of easy breezy dressing.

2. The Breton Stripes

I think I have just found the perfect coastal grandma stripe jumper - trends come and go but this is a wardrobe staple in any wardrobe - and trust me when I say this one gives the cult designer alternatives a run for their money!

3. The Linen Two Piece

The pieces that look like you’ve always had them - ditch the trackies and wear this instead for an elevated take on “house clothes”.

4. The White Trainers

These trainers are the perfect mix of comfortable, modern but not too try- hard. Effortless outfits need effortless plimsoles.

5 .The Straw Bag

The chuck-it-all-in-and-go tote - the sort of bag that is easily a Sunday market hold-all but also makes a holiday outfit.

6. The Cardigan

You can’t channel the Coastal Grandma look without a white cardigan.

7. The Cable Knit

One of the pieces I really wanted to find for this edit was the turtleneck cable knit worn by Diane Keaton in the beach picnic scene with Jack Nicholson and this is one is perfect - lightweight for breezy summer days, soft and the perfect off-white shade.

8. The Swimsuit

The swimsuit a coastal grandmother would wear - the perfect fit, good coverage with a nod to nautical style.

9. The Slides

Slip on and go - these are super soft and comfortable.

10. The Bucket Hat

The bucket hat is the finishing piece that shows you’ve understood the assignment.

THE COASTAL GRANDMOTHER LIFESTYLE EDIT | Get The Lifestyle With 24 Pieces I Curated From Amazon


If this is the lifestyle for you, go a bit further and incorporate the aesthetic in your home and garden or hire a beach hut and live your best coastal life with a picnic on the beach.

Shop the coastal grandma lifestyle pieces on Amazon

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